University of Zurich ISO 27001 · GDPR
For boutique leadership-dev consultancies · Ireland

Bring the boardroom
something it hasn't seen.

The big consulting firms walk into your F500 pitch with the same tools you do, and the brand to back them up. EyeQ is the neuroscience-grade assessment your competitors haven't seen. Certified use only. Direct behavioural measurement, not just a questionnaire. Experience it in five minutes before you decide anything.

See how it works, free 5-minute demo
5-minute demo Instant, no call needed Webcam only
EyeQ neurodynamic assessment symbol

Our team's original work has been featured in

Wall Street Journal Bloomberg Discovery Scientific American Inc. Science (AAAS) NPR Wired swissinfo.ch Deutschlandfunk
Built & validated with University of Zurich ISO 27001 GDPR + EU AI Act
Start here, experience it as a team

Everyone does the 5-minute demo first. Then decide together.

No booking, no sales call. The free demo is a few real choices, enough for you and your partners to feel exactly what your F500 clients will feel, and see how decision style is measured. The full 20-minute assessment gives the complete, individualised profile.

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The 5-minute demo

A few quick choices, in your browser, right now. You'll feel the difference from a questionnaire inside the first minute, and see how decision style is measured. Free, no call required. Have your whole team try it.

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See a real report

Alongside your snapshot you'll see a full sample EyeQ report, exactly what your leadership clients receive, so you understand what you'd be putting your firm's name behind.

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Go deeper if you want

Like what you see? Take the full 20-minute assessment and go deeper with one of our experts. Demo-takers get it at an exclusive discount.

Methodology spectrum

When your F500 client asks "which method holds up in front of the risk committee?"

The answer isn't a questionnaire. Here's how the three methodologies actually compare on the dimension that matters to enterprise buyers – the defensibility of the data.

The best way to predict behaviour is to measure behaviour. EyeQ measures how people actually decide, not how they describe themselves.

Most defensible

EyeQ

Decision-neuroscience · University of Zurich

Methodology

Eye gaze, pupil dilation, response dynamics under real choice pressure. Biometric. Not just a questionnaire.

Output type

Observed decision behaviour, risk tolerance, perception gaps, information-quantity need, loss aversion.

Defensibility

Peer-reviewed neuroscience, UZH research base, Kahneman / Fehr lineage. Holds up in front of corporate procurement and risk teams.

Access model

Certified use only. Your competitors literally cannot use it without certification. Premium by design.

Best for

Leadership boutiques that need a methodology the big consulting firms haven't onboarded, a differentiator in leadership development pitches.

Self-report personality test

Self-report personality · Big Five lineage

Methodology

Self-report questionnaire scoring on standard personality dimensions.

Output type

Personality profile, traits, dark-side derailers, and motives. What the client reports about themselves.

Defensibility

Dependent on the test type. Some are academically validated, others are not. Widely used in leadership development.

Access model

Open licensing. The big consulting firms already sell programmes based on it.

Best for

Leadership development and derailment-risk conversations, mature and credible, but widely available.

AI inference from games

AI inference from games

Methodology

12 short games whose outputs are fed into a trained algorithm to infer candidate traits.

Output type

Predicted traits, algorithmically extrapolated from game-play behaviour.

Defensibility

Algorithm transparency varies. Risk-committee questions about training-data bias and inference chain are common.

Access model

SaaS subscription, broad access. Your competitors can quickly buy in.

Best for

Broad-reach screening, modern brand, but harder to defend the inference chain in front of a sceptical risk team.

Comparison reflects published, public information about each method. We describe what each is built for, not which is "better." Under review for accuracy.

Is this for your firm?

EyeQ is for leadership boutiques that…

  • Deliver leadership development programmes to F500 or large-enterprise clients
  • Win pitches against the big consulting firms on methodology depth, not brand
  • Need behavioural data your corporate buyer's risk team trusts
  • Have 2–4 internal consultants you'd include in the EyeQ certification process
  • Want a methodology your competitors literally cannot license without going through the same training you do
The science

Built on peer-reviewed neuroscience
from the University of Zurich.

When your client's procurement team asks "where does this come from?", this is the answer.

How human decision-making is assessed, and where EyeQ measures it directly.
Measurement depth
from what people sayto what the brain does
Self-report
Self-report personality tests
How it works
Asks people to describe their own behaviour. Self-described traits, what people say.
Game-based inference
Inferred from gameplay
?
How it works
Games whose results an algorithm uses to infer traits. Inferred, not directly measured.
EyeQ
Direct neural measurement
EyeQ · MGME Neurotech
EyeQ
How it works
Eye gaze, pupil dilation, and response dynamics under real decision pressure. Neural decision dynamics, directly measured.
FoundersDr. Micah Edelson and Dr. Marcus Grüschow, experts in decision neuroscience and economics.
Research lineageBased on Nobel Prize-winning theory (Kahneman), published in the world's top peer-reviewed scientific journals.
Validation3x more effective than the gold standard at predicting real-world outcomes (retention, career progression, stress resilience), validated across executives, doctors and fighter pilots, and backed by externally peer-reviewed studies.
ComplianceGDPR + Swiss DP · ISO 27001 · EU AI Act-aligned · hosted on EU servers · models pre-trained, not continuously learning.
What happens next

From a 5-minute demo to certified, at your firm's pace.

  1. Try the 5-min demo

    Five decisions in your browser. See how it works, plus a full sample report. Have your partners and senior consultants try it too, no appointment, no call.

  2. Go deeper (optional)

    Take the full 20-minute assessment for your complete profile, and go deeper with one of our experts, at a demo-taker discount. Introductory pricing during the Ireland launch.

  3. Certify your team

    If EyeQ belongs in your firm's offering, certify 2–4 consultants, a 2-day training that licenses them to run EyeQ in client engagements.

  4. Use it with your clients

    Run EyeQ in your F500 leadership programmes. Your certified consultants set the debrief fee inside client engagements, a methodology your competitors can't licence without certification.

Common questions

Asked before. Answered now.

What's the difference between the demo and the full assessment?

The demo is 5 minutes, just a few choices. It's enough to experience the UX and see how decision style is measured, but not enough data for a full individualised profile. The full assessment is ~20 minutes and produces your complete, personalised decision profile, the one your consultants would run with leadership clients.

How does the certification model work for a boutique team?

Your consultants are individually certified through a 2-day training that licenses them to run EyeQ in client engagements. We're running introductory pricing during the Ireland launch, your first demo is free, and we'll walk through current pricing for the full assessment and certification in your debrief. Cohort certifications for firms with 3+ consultants are common, virtual or on-site.

Is this a professional tool, or can anyone use it?

EyeQ is a professional tool, offered to consultancies, L&D professionals, accredited executive coaches, and organisations, not as a consumer product. The demo is open to verify fit; full assessment and certification are for credentialed practitioners and firms.

How is data handled? Is this EU AI Act-compliant?

Yes. EU AI Act-aligned: our models are pre-trained on validated UZH research data, not continuously learning on your client data. GDPR-compliant. ISO 27001-certified. Hosted on EU servers.

Video frames for gaze tracking are processed on-device or deleted post-processing, only structured numerical features are retained. We can provide a full DPA, EU AI Act conformity statement, and data-flow diagram to your client's procurement team on request.

Can our certified consultants also use their existing personality tools?

Yes. Many certified consultants use EyeQ alongside their existing tools. EyeQ adds the decision-behaviour layer, personality tools still serve their purpose for team workshops, derailer conversations, and communication. You're stacking capabilities, not replacing them.

What's the pricing?

We're running introductory pricing during the Ireland launch, your first demo is free, and full pricing for assessments and certification will be covered in your session with one of our experts. No prices on this page, we prefer to walk through the economics in the context of your specific engagement model.

From consulting and leadership-dev leaders

What transformation and consulting leaders say after they experience it.

"EyeQ uses advanced neuroscience to move beyond subjective evaluations and deliver insights that are precise and actionable. This technology will play an increasingly pivotal role in the future of leadership development."

Janina Kugel
Janina Kugel
Former Chief People Officer & Executive Board Member, Siemens

"EyeQ's objective biological measures uncover critical blind spots clients are often unaware of, a transformative value for decision-making and strategy, and a new quality standard for consultants assessing transformation risk."

Dr. Franca Burkhardt
Dr. Franca Burkhardt
Consultant & Organizational Change Manager, Bandy Analytics

"MGME's objective EyeQ Assessment is highly innovative and has immense potential to help us continue to provide the level of value and excellence our clients expect."

Dr. Benny Briesemeister
Dr. Benny Briesemeister
Senior Manager, Deloitte Consulting Germany

Real EyeQ assessment participants, quotes and titles as provided by MGME.

Free 5-minute demo

Experience it as a team, then decide.

No call, no commitment. The demo is a few real choices in your browser, feel exactly what your F500 clients will feel. Have your partners and consultants try it too. Demo-takers get the full assessment at an exclusive discount.

  • Free 5-minute EyeQ demo, a few real choices
  • See how decision style is measured
  • See a full sample report, what your clients receive
  • No sales call, go deeper only if you want to
  • Introductory pricing during the Ireland launch

Get your 5-minute demo

For leadership consultancies and L&D professionals. GDPR + Swiss DP, no spam, just your demo and a short follow-up.